Through out the years, I have worked in a variety of industries from Interior design to experiential, for three years I worked as an interior designer for various projects from retail design to private luxury houses in collaboration with London based architects, before taking the path of experiential.
My approach to design is holistic, I believe design is an experience, a moment we live and feel that inspires us and maybe, sometimes, the memory of it stays with us. I like to be involved in every step of a project, from its conception to realisation. I am a versatile designer who can conceptualise, visualise, and I have the necessary technical knowledge to understand feasibility and costs. I always aim to bring digital and immersive technology as a way to amplify an experience and beautify a moment, always pushing the boundaries, before bringing the concept down to the realm of reality.
I take inspiration from architects such as Tadao Ando, Frank Llyod Wright and from Artists such as Olafur Eliasson and Es Delvin, but also in everyday life, walking through cities around the globe and mostly while immersed in nature, as to me, observation of what is around us is the basis of any creation.
"The shadow, the light, the perspective, everything is out there. All the shapes and colours already exist in nature, we don't need to create more but to play with them, experiment, discover, bring solutions, ideas, but also have fun and make other people have fun".
Frank Llyod Wright
WORK EXPERIENCE
February 2023 to Present
Associate Director, Experiential Design, Shiraz Creative, Global.
Conceptualize and execute pitches with the Experiential Design team to gain company and client alignment on design and strategy.
-Overseeing teams in the lifecycle of the project from concept, development, refinement, and execution.
-Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines, balancing priorities, and refining strategies.
-Work on multiple projects, often simultaneously, in various capabilities, when needed completing design work, while managing the Experiential Design team, and making sure all project meet internal and client deadlines.
-Support in building templates, guides, and systems to ensure consistency across the content landscape and manage designers schedules and workloads.
Associate Director, Experiential Design, Shiraz Creative, Global.
Conceptualize and execute pitches with the Experiential Design team to gain company and client alignment on design and strategy.
-Overseeing teams in the lifecycle of the project from concept, development, refinement, and execution.
-Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines, balancing priorities, and refining strategies.
-Work on multiple projects, often simultaneously, in various capabilities, when needed completing design work, while managing the Experiential Design team, and making sure all project meet internal and client deadlines.
-Support in building templates, guides, and systems to ensure consistency across the content landscape and manage designers schedules and workloads.
March 2020 to January 2022
Freelance interior and event designer.
-3D design for a luxury staircase company - Australia
-Interior Design, Amazonika restaurant - Geneva
-3D rendering for private houses - France
-Lead designer for several events with brands such as Belvedere, Ralph Lauren, Visa
Freelance interior and event designer.
-3D design for a luxury staircase company - Australia
-Interior Design, Amazonika restaurant - Geneva
-3D rendering for private houses - France
-Lead designer for several events with brands such as Belvedere, Ralph Lauren, Visa
July 2017 to March 2020
Lead Designer, Experiential, Shiraz Creative, London UK.
-Participate in project brainstorming and create a concept according to the brief
-3D and 2D renderings, proposal layout
-Creation of technical packages for build drawings
-Management of external vendors
-Design according to the budget
-On-site management during load-in and load-out
-Site survey prior to the event with the clients, the vendors and the venue management.
Lead Designer, Experiential, Shiraz Creative, London UK.
-Participate in project brainstorming and create a concept according to the brief
-3D and 2D renderings, proposal layout
-Creation of technical packages for build drawings
-Management of external vendors
-Design according to the budget
-On-site management during load-in and load-out
-Site survey prior to the event with the clients, the vendors and the venue management.
2014 to 2017
Freelance interior designer, London.
High-end residential projects in collaboration with architects based in London:
-3D sketches, plans and sections
-Choice of material and furniture according to budget
Freelance interior designer, London.
High-end residential projects in collaboration with architects based in London:
-3D sketches, plans and sections
-Choice of material and furniture according to budget
