Creative development for Visa client and consumer programs during the Paris Olympic Games.
HOXTON HOTEL
Registration, “Les Clefs d’Or” and Boxing Lounge
Upon completing the registration process, the activation of “Les Clefs d’Or” enables guests to embark on a personalized journey.
Each guest receives a key that unlocks a locker with a specially curated map of Paris, tailored to their interests, be it in the realms of gastronomy, art, sports, fashion or photography. This unique map guides them to discover the finest ways to savour the enchanting experiences that Paris has to offer.
Moving beyond the registration area, the “Boxing Lounge” unfolds as an engaging entertainment space. Here, guests can immerse themselves in our virtual Olympic World, navigating through a diverse array of shops and activations, adding an extra layer of excitement to their experience.
Each guest receives a key that unlocks a locker with a specially curated map of Paris, tailored to their interests, be it in the realms of gastronomy, art, sports, fashion or photography. This unique map guides them to discover the finest ways to savour the enchanting experiences that Paris has to offer.
Moving beyond the registration area, the “Boxing Lounge” unfolds as an engaging entertainment space. Here, guests can immerse themselves in our virtual Olympic World, navigating through a diverse array of shops and activations, adding an extra layer of excitement to their experience.
Olympic Lounge
Inspired by various athletics disciplines, the lounge offers a dynamic experience, allowing guests to enjoy Olympic events during the day. As night falls, the atmosphere undergoes a transformation, evolving into a vibrant setting for DJ performances and cocktail parties. The overhead structure not only provides shade during daylight hours but also doubles as a platform for captivating projection mapping once the sun sets. This dual-purpose feature enhances the versatility of the space, ensuring a seamless transition between day and night experiences.
NOVOTEL PARIS
Olympic Lounge
Drawing inspiration from from skateboarding and basketball, the outdoor lounge offers a
multifaceted experience, providing both a prime viewing space for Olympic events and interactive activations.
One such activation, the “Bonbon Skateboard,” challenges guests to maintain their balance on a giant floating board, while an augmented reality activated camera captures their efforts and places them against the brand’s vibrant colours.
Adding to the playful ambiance, the “Macaroon Hoop” offers a whimsical playtime experience. This features an oversized macaroon ball and a giant hoop, creating a delightful setting for guests to engage in some light-hearted fun during stay.
multifaceted experience, providing both a prime viewing space for Olympic events and interactive activations.
One such activation, the “Bonbon Skateboard,” challenges guests to maintain their balance on a giant floating board, while an augmented reality activated camera captures their efforts and places them against the brand’s vibrant colours.
Adding to the playful ambiance, the “Macaroon Hoop” offers a whimsical playtime experience. This features an oversized macaroon ball and a giant hoop, creating a delightful setting for guests to engage in some light-hearted fun during stay.
Property of Imagination
