UNBOUND CAMPAIGN
Take over of the Tchaikovsky Ballroom at the Four Seasons hotel in Moscow to host a one week hospitality. During a week, VISA invited their most prestigious clients and partners, and gave them the opportunity to see the semi-final and final of the football World Cup, but also to experience Russia, its culture and taste.
HOTEL CHECK-IN
As they enter the space, the clients are facing a LED screen with a Dynamic Flag following their movements, using Kinect sensors. The Dynamic Flag is the key graphic element of the Unbound campaign used by Visa during the World Cup and all their other sports related events.
VISA HUB - EVENT REGISTRATION
The guests will be given their wearables (a bracelet that carries their personal profile and virtual money) , FAN ID and tickets to the games in this retro environment. The floor and walls are covered in dark wood and the decor is an ode to the Russian old times, with its vintage televisions, soviet background music matched with a modern Matryoshka artwork.
UNBOUND LOUNGE
Pre-match hospitality and everyday events, set up in the Tchaikovsky ballroom of the 4 Seasons, overlooking the Red square.
AMPHORA BAR
A majestic golden amphora bar was mirroring the domes of the Cathedral of the Annunciation, sighted from the ballroom, where clients could try the finest alcohols and spirits advised by expert mixologists.
FOREST BAR
An immersive experience, inspired by the Siberians forests and Russian fairy tales. The room is washed in blue and UV light creating a mysterious night atmosphere. Here the clients will enjoy traditional flavours, with a selection of the bests caviars and vodkas, zakuskis and a wide range of cakes and teas. To complete this tasty journey was also added sounds and scents to recreate a fully sensorial experience.
Property of Shiraz Creative
