Creative development for the Steve Madden London Tour
Bringing his New York inspiration to the Londoners landscape through activations and celebrations.
CONCEPT 1 : NY SCHOOL BUS TAKE OVER
Driving through the street of London, the Steve Madden tour bus will encourage people people to say goodbye to their old shoes against a brand new Steve Madden one. Inside the bus, Steve Madden, displayed on small TV will be very insistent and persuasive, Will you give up your shoes ?
After the bus tour, a private party will stage the street of NY, main inspiration of Steve Madden's work, as he draws his inspirations from people walking the streets of the city, whether it is on a morning rush to work or a night out.
CONCEPT 2 : THE MADD HATTER
The Madd Hatter celebrate the extravagance and creativity of Steve Madden through,
vogging on stage, our waiter / models will not spare our guests delicious plates, walking at "vive allure" on the table, taking everything as they go. A decadent yet sophisticated celebration of a life's work.
Entrance and Arrival
Evening Party
Property of Imagination
