UNBOUND CAMPAIGN
The Marriott Novy Arbatt Hotel was taken over and turned into a Visa hotel welcoming guests from all around the world for a month long hospitality program. During this time, Visa's consumers enjoyed the opportunity to go and see Football World Cup games and from activities to activations, everything was created to give them the most memorable experience.
ARRIVAL MOMENT
From the moment they entered through a branded façade, the guests were immersed into a soccer environment and a feeling of being in a VISA hotel .
HOTEL RECEPTION AND EVENT REGISTRATION
Hotel and event registration, creation of custom made check-in and individual tech bars providing wearables distribution, game tickets, FAN ID and App set-up.
UNBOUND LOUNGE
Pre-match and everyday events area. Creation of a Lounge space with a large screen to diffuse the games, a central DJ booth, a "vignette" bar and a fully immersive Russian experience.
MATRYOSHKA'S HOME
The guests were able to experience local cuisine and flavours in a traditional environment, from vodkas and caviars tasting, to Russian cakes, teas and delicacies from all Russian regions, we transport them into a gustative journey.
SHOOTING FOR THE STARS - SOCCER BAR
Shooting For The Stars was an immersive augmented reality football game utilizing HoloLens AR technology with an interactive LED wall. The experience enabled guests to go through a 3D scanning process to create their own avatar. Each guest's 3D avatar was then integrated into the Shooting for the Stars virtual game to personalize each guest's gaming experience. Zlatan Ibrahimović partnered with Visa to be the face of the Unbound Campaign and participated to the activation as a virtual coach.
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